Referral Source Maximization (RSM)

Increase revenue, accountability, efficiency and effectiveness through advanced sales force management, high-value physician interaction, referral source actionboards and game-changing referral intelligence.

1. 1. Optimize your referral source efforts and transform your focus on proactive business development efforts - from simply requesting potential patient names from your referral sources, to providing a premium level of service that competitively differentiates your agency.
   2. Dramatically increase the productivity of your marketing personnel and thus increase growth and significantly reduce employee turnover.
   3. Automate and guarantee critical communications. Reducing missed communications improves relationships and enhances the value of agency liasions.
   4. Provide marketing management and representatives easy access to advanced functionality without having to add expensive IT resources.

1. Optimize your referral source efforts and transform your focus on proactive business development efforts from simply requesting potential patient names from your referral sources, to providing a premium level of service that competitively differentiates your agency.

• Provide referral sources real-time updates on patient status, admission/discharge, charting, and specific service provided
• Reduce arduous administrative requirements through automation of various processes
• Actually increase the total market size by removing traditional barriers that prevent physicians from making many referrals
• Reduce the costly manual labor necessary to track down sign-offs by physicians
• Increase average length of stay by systemically educating your referral source community on the full array of services that can be provided by your agency without manual labor
• Reduce the amount of time sales personnel spend on tasks that do not specifically result in growth
• Deliver a Physician’s portal for your referral source community to be able to seek out information on their patients in a convenient self-serve environment

2. Dramatically increase the productivity of your marketing personnel and thus increase growth and significantly reduce employee turnover.

• Prioritize your marketing team's efforts, targeting their attention on the referral sources that represent the greatest degree of untapped potential rather than the traditional model of focusing on the handful of sources that make up your current business mix
• Improve return on investments by examining ROI analysis on your proactive business development efforts, as well as, analysis on the profitability and goal attainment of your individual reps
• Understand exactly what is required by each referral source to secure each referral, as well as, allowing you to comply with all regulatory caps on spending per referral source through expense and time tracking and analysis by referral source
• Accurately track referral and admission totals for not only physicians and individuals, but for all brick and mortar entities such as physician’s practices, hospitals, nursing homes, etc. through referral source hierarchy management
• Improve rep productivity by allowing your reps to manage up to 200-300 accounts instead of the standard 50-100 accounts, due to the increased level of automation and tools available to them for prioritization
• Discover total sales force automation through full document management module for tracking all contracts and other necessary electronic documents
• Refine effort management through referral conversion % analysis and breakdowns by referral source
• Track length of stay and other statistics that define the health of the relationship between your agency and the referral source
• Integrate ALL necessary information to enhance productivity by allowing sales and management the ability to track time to admission and other key operational statistics in real time, amplifying the service level you are providing to the referring community and its patients

3. Automate and guarantee critical communications. Improving communications strengthens relationships and enhances the value of agency reps.

• Alert agency personnel when anyone calls on, or schedules a task with a referral source, maximizing team coordination
• Track key performance indicators without having to search through a plethora of reports to find what is critical to  the individual user
• Notify management about all relevant activities of sales/marketing team concerning not only performance, but service level within each defined territory
• Identify trends that define whether a relationship with a specific referral source is improving or not, and to what degree

4. Provide marketing management and representatives easy access to advanced functionality without having to add expensive IT resources.

All Referral Source Maximization capabilities are delivered via the web. There is no need for a network or local client to access the solution from any machine with internet access.